Privacy policy

Welcome to the Gold Standard ABA website (the “Website”), operated by Gold Standard ABA Therapy (doing business as Gold Standard ABA) (“Company,” “we,” “us,” or “our”). Your privacy is important to us. This Privacy Policy explains how we collect, use, protect, and disclose personal information when you use our Website and related online services (collectively, the “Services”).

This Privacy Policy applies only to users located in the United States.

By accessing or using the Website or Services, you agree to this Privacy Policy.

1. Information we collect

1.1 Information you provide voluntarily

We may collect personal information you voluntarily provide, including but not limited to:

• Full name
• Email address
• Mobile phone number
• Details about your inquiry, your child, or a requested consultation
• Information submitted through our contact, intake or careers forms

Providing personal information is voluntary; however, certain services may not be available without it. Please do not send detailed medical or clinical records through the Website’s forms — our team will arrange a secure way to share them.

1.2 Automatically collected information

When you visit the Website, we may automatically collect non-personal information such as:

• IP address
• Browser type and version
• Device type and operating system
• Pages viewed and time spent
• Referring and exit URLs
• Approximate location derived from IP address

This data is used for analytics, security, and Website optimization.

1.3 Cookies and tracking technologies

We may use cookies, pixels, and similar technologies to support Website functionality, analytics, security, and remarketing. You can disable cookies through your browser settings.

2. How we use your information

We use the information we collect to:

• Respond to inquiries and provide family support
• Provide information about our ABA therapy services
• Schedule and manage consultations, intake and appointments
• Review employment applications
• Send transactional communications
• Send email communications in compliance with U.S. CAN-SPAM laws
• Send SMS/text messages only with valid opt-in consent
• Improve Website performance and user experience
• Maintain Website security and prevent misuse
• Comply with legal and regulatory obligations

We do not sell your personal information.

3. Email marketing compliance

If you provide your email address, we may send transactional emails and promotional emails where permitted by law. All marketing emails include a clear unsubscribe option. You may opt out of marketing emails at any time.

Opting out of marketing emails does not prevent delivery of transactional emails necessary to provide requested services.

4. Text / SMS messaging policy (A2P / TCPA / CTIA)

4.1 Program description

If you opt in, you may receive text messages from Gold Standard ABA, including:

• Transactional messages (appointment confirmations, reminders, service updates)
• Promotional messages (announcements and informational content), only with explicit consent

4.2 Consent

You give express written consent to receive text messages from Gold Standard ABA when you provide your mobile number and agree to be contacted by text, whether that is in person, by phone, by email, or on a form that asks for it. Consent is never assumed from a phone number on its own. It is not a condition of purchase or of receiving services, and you can withdraw it at any time by replying STOP.

4.3 Message frequency

Message frequency varies depending on your interaction with our Services.

4.4 Fees

Message and data rates may apply.

4.5 Opt-out

You may opt out at any time by replying STOP. You may receive one final confirmation message after opting out.

4.6 Help

Reply HELP for assistance, or contact us by email at info@goldstandardaba.com or by phone at 303-339-9759.

4.7 Transactional vs. promotional messages

Transactional messages may be sent to fulfill services you request. Promotional messages are sent only with explicit opt-in and stop immediately upon opt-out.

4.8 Opt-in confirmation

After opting in, you may receive a confirmation message that includes program details, business identity, message frequency, message and data rate disclosure, STOP/HELP instructions, and customer support contact information.

5. Mobile information sharing

No mobile information (including phone numbers, SMS opt-in data, or consent records) will be shared with third parties or affiliates for marketing or promotional purposes.

Text messaging originator opt-in data and consent will never be shared with third parties.

6. Limited sharing with service providers

We may share information with trusted service providers solely to operate our business (such as CRM and scheduling platforms, SMS providers, website hosting, and analytics tools). These providers are contractually obligated to protect your information and may not use it for their own marketing.

7. Health information

This policy covers information collected through the Website. Once your family begins services with us, any protected health information is handled under our Notice of Privacy Practices in accordance with HIPAA, which we provide at intake.

8. Third-party links and remarketing

The Website may contain links to third-party websites, such as Google Maps. We are not responsible for their content or privacy practices. We may use third-party advertising platforms (such as Google or Meta) for remarketing purposes.

9. Data security

We implement reasonable administrative, technical, and physical safeguards to protect personal information. No system is completely secure, and we cannot guarantee absolute security.

10. Data retention

We retain personal information only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements.

11. Children’s privacy (COPPA)

Although our services support children, the Website is intended for parents, caregivers and adults, not for children under 13 years of age. We do not knowingly collect personal information from children under 13 through the Website. If you believe a child has submitted personal information, please contact us and we will take appropriate steps to remove it.

12. Changes to this Privacy Policy

We may update this Privacy Policy at any time. Changes will be posted on this page with an updated Effective Date.

13. Contact us